A star is born

Using the growth-share matrix and a simple valuation to identify star investments.

“A star is born” by DALL•E

There are a million ways to skin a cat and even more ways to pick stocks. BCG, a big consultancy, tell managers to focus on dominant businesses in high-growth markets. They also suggest investors avoid dogs—firms with a small share of a low-growth market. If you don't overpay, they posit you'll do well.

Richard Koch, an ex-consu…