The Business Model - Segments, Geographies and Products
FILA Holdings Corporation sells clothing, footwear, leather products, watches, cosmetics, golf equipment, and other products under the FILA brand name in Korea and worldwide. The company also manufactures and sells golf products, including golf balls, golf clubs, and golf gears under the Titleist brand; and licenses FILA branded products.
The company was formerly known as FILA Korea Ltd. and changed its name to FILA Holdings Corporation in January 2020. FILA Holdings Corporation was founded in 1991 and is headquartered in Seoul, South Korea.
FILA is a holding corporation with the following structure:
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F46566b6f-01ab-43d0-83c1-92f4044edb9e_2446x1448.png)
However, the company only has two main operating segments:
FILA: Apparel and footwear based retail and wholesale distributor with 470 stores in Korea, a North American (U.S.A., Canada, Mexico) apparel and footwear based retail and wholesale distributor, and 48 licensees inβ¦