Business Model
The Whirlpool Corporation is a multinational manufacturer of home appliances for the kitchen and laundry. It is the world’s leading kitchen and laundry appliance company, with approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centres.
The company’s principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and associated accessories, as well as mixers.
The company’s products fall into four main categories:
Refrigerators & freezers: 31 per cent of revenue
Laundry appliances: 29 per cent of revenue
Cooking appliances: 25 per cent of revenue
Other appliances: 15 per cent of revenue
Whirlpool sells its products to retailers, distributors, dealers, builders, and other manufacturers and directly…